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Part II: Determining Your Core DNA and E... > Chapter 6: Developing Your Mission, ...
Chapter 6
Developing Your Mission, Values, and Vision
- Laying your strategic foundation
- Revamping your organization's mission statement
- Clarifying your shared organizational values
- Describing your vision
- Sharing your strategic foundation with others
While on vacation, a businessman bought fish from an old fisherman every day. One day he arrived to find the fisherman docking his boat at noon. “Is something wrong?” he asked. A smile wrinkled the seller's leathery face. “By no means. All is well.” “Then why are you docking your boat so early?” asked the businessman.
“So I can go to my house, sit on my porch, and sip tea with my wife,” the fisherman replied. The man of commerce objected. “But the day is still young. You can still fish.” “No need to,” the fisherman said. “I've made enough money for today.”
