Consumers Will Use the Best Screen Available

Content distribution deals are constantly being negotiated and renegotiated as the landscape unfolds. From a consumer’s point of view, it is a bit like the Wild West when it comes to finding content. While the ability to watch “TV” whenever and wherever one desires has taken many steps forward, it is far from being an absolutely seamless experience today. Will Richmond, who is the editor and publisher of online publication that specializes in online video, VideoNuze, paints an accurate picture:

If you think out to the nirvana end state, if there is such a thing, it would be a pretty cool world. You subscribe to pay TV, and all of a sudden, all of that programming that’s available on your set-top is now also available on your connected device in another room in your house; it’s available on your smartphone, and on your tablet. It’s available whether you’re in or outside the house. It’s available on linear as well as on-demand. That’s a pretty great future for consumers—but getting there is very complicated, and going to take a lot of work.