Study YouTube Success Stories Although it is useful to measure views and ratings, 10 how many of these outputs do you need to make the cash register ring? In this chapter, we'll study four YouTube success stories to learn how orga- nizations have used video marketing to generate measurable outcomes. And I'll interview the key individuals who were willing and able to tell me more about their YouTube success stories. 367 S t u dy yo u t u b e S u c c e S S S t o r i e S Chapter Contents: The Story behind the Story Deliver 700 Percent Increase in Sales: Will It Blend? Win the Presidency of the United States: Barack Obama Increase Sales of DVDs 23,000 Percent: Monty Python Generate $2.1 Million in Sales: PiperSport Launch