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Chapter 2: Map Out Your Video Marketing Strategy

2

Map Out Your Video Marketing Strategy

The online video marketplace is very large, but it rarely acts like a mass market. And despite its slogan, “Broadcast Yourself,” YouTube hardly ever works like a mass medium. So, in this chapter, you will learn to question your assumptions before you map out your video marketing strategy. You will also learn who discovers and shares new videos, what types of video they watch, and where they discover new videos as well as when they share new videos, why so few new videos go viral, and how YouTube and video marketing work. Finally, you will learn that it's okay to admit, “I still don't have all the answers, but I'm beginning to ask the right questions.”

  • Chapter Contents:
  • Four Ps vs. Five Ws and an H
  • Who Discovers and Shares New Videos?

  

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