Galileo once wrote, “Count what is countable, measure what is measurable. What is not measurable, make measurable.” This is still challenging advice 400 years later. In this chapter, we will look at what is countable by YouTube Insight and what is measurable by TubeMogul InPlay, and Google Analytics. We'll also look at other tools that make measurable what is not measurable by these tools. But we will need to continue explaining, “The chart, of course, is nonrepresentational,” until currently available metrics get more robust.