Week 2: Verify with TubeMogul

YouTube Insight provides you with information that helps you better understand your audience: who they are, where they come from, what they watch, and when. However, if a significant percentage of your video content views comes from other online video properties, then you will also want to analyze your overall marketing efforts—both on and off YouTube.

To do that, you can use TubeMogul, which not only distributes videos to almost 30 video hosting sites (including blip.tv, Dailymotion, Metacafe, Myspace, Veoh, Vimeo Plus, and YouTube), it also provides in-depth tracking and analytics for online video.

Founded in 2006, TubeMogul is a video advertising and analytics platform that connects advertisers with targeted audiences. In October 2010, the company closed $10 million in Series B funding led by Foundation Capital.