A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share. . . to name a few.

Coverage includes:

• Setting Your Goals, Costs, and Expectations

• Researching the App Store Market

• Knowing Your Customer

• Plotting the Stages of Development

• Guidelines and Expectations for Developing Your App

• Creating Free and Freemium Apps

• Creating Paid and Premium Apps

• Adopting Apple's Approach

• Riding the Social Networking Wave

• Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

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