Mobile Web at Cisco

Cisco has long been a company that prides itself on its ability to run its business on the web. As new hires are brought on board, they are told that if they need information “it’s on the web.” Cisco has also been one of the leading global companies with a web presence, providing access to product information and an e-commerce engine for online product ordering.

It was only natural for Cisco to recognize the opportunity and the necessity to extend its brand and demonstrate its mobile leadership. It was also an important part of the Cisco strategy to increase customer intimacy by expanding and repurposing existing online product information services to mobile devices. As a result, Cisco created a Cisco.com mobile website offering a number of key features, including text messaging services.^[101],^[102]