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15. The Revenge of the Hackers > 15.5. The Accidental Revolutionary

The Accidental Revolutionary

Planning this kind of strategy was relatively easy. The hard part (for me, anyway) was accepting what my own role had to be.

One thing I understood from the beginning is that the press almost completely tunes out abstractions. They won’t write about ideas without larger-than-life personalities fronting them. Everything has to be story, drama, conflict, sound bites. Otherwise most reporters will simply go to sleep—and if they don’t, their editors will.

Accordingly, I knew somebody with very particular characteristics would be needed to front the community’s response to the Netscape opportunity. We needed a firebrand, a spin doctor, a propagandist, an ambassador, an evangelist—somebody who could dance and sing and shout from the housetops and seduce reporters and huggermug with CEOs and bang the media machine until its contrary gears ground out the message: The revolution is here!


  

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