15.5. The Accidental Revolutionary

Planning this kind of strategy was relatively easy. The hard part (for me, anyway) was accepting what my own role had to be.

One thing I understood from the beginning is that the press almost completely tunes out abstractions. They won't write about ideas without larger-than-life personalities fronting them. Everything has to be story, drama, conflict, sound bites. Otherwise most reporters will simply go to sleep—and if they don't, their editors will.