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Chapter 6. A Case for the Case > Other Aspects of the “Sell”

Other Aspects of the “Sell”

Let us first acknowledge that EIM is a program similar to other information-related programs that have been proposed over the past three decades. As such, you will quite likely find within your organizations the following:

  • Prior efforts at managing data

  • Politics of data—the data czars

  • Short-term focus—“we need it now—so we have to build this Access database”

  • Silos—managing data means integrating across silos—often a political challenge

  • Perceptions of IT or another IT “project”—this is characterized by the following:

    • A belief that data initiatives such as CRM and data quality fail all the time

    • A perception that any “pure” IM projects are wasteful spending

    • Outspoken criticism of the IT area

    • Ongoing complaints that the IT data is not “correct”—so business areas need to create “correct” data

    • A growth of “stealth” or shadow IT in reaction to a poor perception of IT

    • Plentiful evidence of projects where we “get it running with these shortcomings which we will fix later”—of course later never happens.


  

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