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Chapter 9. IT Solution Innovation > Fully Understand Your Product Delivery Chai...

Fully Understand Your Product Delivery Chain

When working with a company to reenergize its product innovation, I will create a product delivery chain diagram that lays out all of the key components required for product delivery. Invariably, the company will leave off internal IT functions on the first draft. This is another one of those very dangerous assumptions that can kill innovation.

In many ways, IT can be viewed as a component supplier to the internal consumer, and the internal consumer (the product development group) is acting as a channel partner that is delivering an enhanced product to the external consumer. This makes IT an integral part of the product delivery chain.


  

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