Appendix B. Dealing with Instantaneous Growth

SOMETIMES EVENTS OCCUR OUTSIDE OF YOUR CONTROL, YOUR FORESIGHT, AND YOUR BUDGET. AN unexpected incident—technological or otherwise—can wipe out all your future projections. There are no magic theories or formulas to banish your capacity woes in these situations, but you may be able to lessen the pain.

Besides catastrophes—like a tornado destroying your data center—the biggest problem you're likely to face is too much traffic. Ironically, becoming more popular than you can handle could be the worst web operations nightmare you've ever experienced. You might be fortunate enough to have a popular piece of content that is the target of links from all over the planet, or launch a new, killer feature that draws more attention than you ever planned. This can be as exciting as having your name in lights, but you might not feel so fortunate at the time it's all happening.