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Practicing Your Plan

Practicing a plan allows people within the company to understand their role and what they must do as part of the team. When people understand what is expected of them, what their roles, responsibilities, and restrictions are, they are empowered and the tendency toward fear and panic in the aftermath of an emergency can be reduced. If a crisis occurs, company spokespeople can be (and should be) totally in control of the message. The person talking to the press is calm, cool, and in charge because he or she has practiced this many times. He or she will have the answers and information necessary at their fingertips and will know how to answer difficult questions with composure.

The people who have to act behind the scenes can reassure employees and keep any anxiety at bay immediately because they, too, have practiced these skills through repetition and drills. They, too, will be able to answer the employees’ questions quickly and easily because they will have the written plan at their disposal. They’ll understand how, when, and where to communicate key information and will avoid making serious gaffes that could have serious repercussions for employees, the company, its executives, and the community.


  

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