1.2. Massive Change Requires Flexible Technology

The most successful key telephone system in the world has a design limitation that has survived 15 years of users begging for what appears to be a simple change: when you determine the number of times your phone will ring before it forwards to voicemail, you can choose from 2, 3, 4, 6, or 10 ring cycles. Have you any idea how many times people ask for five rings? Yet the manufacturers absolutely cannot get their heads around the idea that this is a problem. That's the way it works, they say, and users need to get over it.

That's just one example—the industry is rife with them.