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Consider a shot from behind a pitcher as he throws a fastball. He releases it, and then it smacks into the catcher’s glove. Instead of a single shot, grab two shots: a medium shot from behind the pitcher showing the pitch and the ball’s flight toward the catcher, and a tight shot of the catcher’s glove. Same concept for an artist: Get a wide shot of her applying a paint stroke to a canvas, and then move in for a close shot of the same action. You’ll edit them together to match the action.
Matched action keeps the story flowing smoothly while helping to illustrate a point.