Maintaining Your “Audience Eye”

As you can see, the job of a good creative producer is to be the “Keeper of the Logline.” It is the producer’s job to keep the entire production on course towards the creative goals of the project.

This task falls to the producer because, often, it is the producer who had the original idea for the project. He or she may have purchased a book. They may have been hired by a company to come up with the idea of how to sell a particular product or how to present an idea for a corporate video. They may have then gone out and hired the writer and the director, or been assigned those jobs themselves. In fact, most good producers are involved in the hiring of all of the key creative personnel. Once the team is in place, it is the producer’s job to make sure that everyone remembers why the project is being made in the first place.