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Color Correction on Set: Inside of the Camera
To capture video with correct color, it is important to set up your camera properly. First, you need to set the white balance of your camera. By setting the proper white balance, you are able to tell the camera what white is and have all other colors fall into the correct range. Second, and a bit more confusing, is the picture-style settings or custom image styles of the camera. These picture styles can be modified to help change things such as contrast, saturation, sharpness, and more. All of these not only can help you get the proper color set but can also assist you in achieving the best results in post in terms of final color correction of your footage.
White Balance: Setting It in the Camera and Changing for Effect