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As it turns out, the steps for exporting a movie to Apple's four video-playing machines (iPod, iPhoto, AppleTV, FrontRow) are nearly identical. All of them involve exporting the movie to iTunes, which is the loading dock for iPods, iPhones, Apple TVs, and even Front Row. The only difference is the size of the movie you're creating.
So, for the sake of saving the Brazilian rainforest, the instructions appear here only once, with the necessary variations written out along the way: