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How This Book Is Organized

How This Book Is Organized

This book is organized into four main parts, as follows:

  • Part 1, “Learning the Ropes,” serves as a primer on eBay basics. Start here if you've never used eBay before—or if you need a quick refresher course!

  • Part 2, “Setting Up an eBay Business—Step by Step,” walks you through the “homework” you need to do before you start selling on eBay. You'll learn how to create a business plan, evaluate your funding needs, deal with legal and tax issues, set up a record-keeping system and back office, find and manage your inventory, and establish your initial eBay presence.

  • Part 3, “Managing Your Day-to-Day Business,” shows you how to list and manage your ongoing eBay auctions. You'll learn how to create item listings, handle post-auction correspondence, manage customer payments, pack and ship your merchandise, and deal with customers—and any problems that might come up.

  • Part 4, “Moving from Seller to PowerSeller,” helps you make your auctions more successful—and your business more profitable. You'll learn all about eBay's PowerSeller and eBay Stores programs, as well how to work with photographs, utilize professional auction tools, set up your own Web site for online sales, and promote your eBay auctions. You'll also discover tons of tips for creating more successful auctions—sure-fire ideas you use to become an eBay PowerSeller!

Taken together, the 24 chapters in this book will help you launch and run a successful eBay business. By the time you get to the end of the final chapter, you'll know just about everything you need to know to make money on eBay. Now all you have to do is do the work!

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