Chapter 8. The Second-Hand Reseller

In the first section of this book, we discussed the planning you need to do before you launch your eBay business. Deciding what type of eBay business you want to run is part of that planning.

So what kind of eBay business should you launch? It all depends, of course—on what type of merchandise you want to sell, how you want to acquire that merchandise, and how you want to price and sell it. This combination of what you sell and how you sell it will define your eBay business model.