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Chapter 21. Choosing the Most Effective ... > Selecting the Right Pricing Option

Selecting the Right Pricing Option

As you learned way back in Chapter 1, “So You Want to Start an eBay Business...,” when you have an item to sell, you can choose to sell it in one of several different ways. While the most traditional way to sell is via eBay’s standard online auction process, you can also choose various auction and fixed-price options. Which of these options is best for you? Table 21.1 takes you through the basics.

Table 21.1. eBay Pricing Options
Pricing OptionProsCons
Traditional online auctionGood for items where you’re not sure of marketplace upside, and for rare and collectible items; familiar to all experienced eBay buyersBad for commodity items; never sure of final price or results; makes you wait seven days to make the sale
Reserve price auctionGood for high-priced items; good if you have a minimum price in mind but you don’t want to publicize the priceConfusing to some buyers; could reduce the number of bids on an item
Dutch auctionGood if you have a large quantity of the same item that you believe has upside potentialConfusing to many buyers; if you simply want to sell a bunch of items at a given price, use a fixed-price listing instead
Auction with Buy It Now optionGood if you think you can sell an item at a given price, while still maintaining the familiarity of the auction process; good for commodity itemsReduces the upside of unrestrained bidding
Fixed-price listing (for a fixed listing period)Good for commodity items; good if you have quantities of a single itemReduces the upside of unrestrained bidding; might turn off some buyers who prefer the traditional auction process
Fixed-price listing in an eBay StoreGood for commodity items; good if you have quantities of a single item; a good way to “park” items between auctionsItems are not as visible as they are on the main eBay site; no pricing upside



  

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