Promoting Your eBay Store

One of the reasons that sales rates are lower for eBay Stores than they are for regular eBay listings is that many Store owners don’t promote their stores—they use their Stores almost like a parking lot for excess merchandise. It doesn’t have to be that way, however; smart eBay Stores sellers know to promote their Store listings separate from their regular eBay listings.

Use the URL

Naturally, you should post the URL for your eBay Store as many places as possible, to drive more business to your Store. That means driving sales from any other website you have back to your eBay Store, as well as promoting the Store URL on business cards, local advertisements, and such. Your eBay Store address should be on every promotional item you deliver.