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Inserting the Ad Code

After you’ve generated the HTML code for a specific type of ad, you then need to insert that code into the underlying HTML code of the pages on your website. If you want the same ad type on each web page, insert the same code onto each page; if you want different types of ads on different pages, insert the code for the appropriate ad type onto those pages where you want that ad type to appear. (You’ll also need to insert different code if you create custom channels for your site, as described next in the “Defining Ad Channels” section.)

Even though the code might be the same from page to page, Google generates different ads for the unique content on each page of your site. You only need to create new ad code if the format of the ad (size, type, color, and so on) changes from page to page.



  

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