Media Table of Contents

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Chapter 1:	How Pay-Per-Click Advertising Works
	Tell Me More Media 1.1—A discussion about online advertising	7
	Show Me Media 1.2—A video about how PPC advertising works	9
Chapter 2:	Making Money from Your Website with AdSense
	Show Me Media 2.1—A video about how each of the AdSense programs works	22
	Tell Me More Media 2.2—A discussion about making money with AdSense	26
Chapter 3:	Adding AdSense for Content to Your Website
	Show Me Media 3.1—A video about how to sign up for AdSense	30
	Show Me Media 3.2—A video about how to place ads on my website	33
	Show Me Media 3.3—A video about the differences in text ad types	38
	Tell Me More Media 3.4—A discussion about choosing ad sizes	38
	Show Me Media 3.5—A video about the differences between types of image ads	42
	Show Me Media 3.6—A video about the different types of video ads	43
	Show Me Media 3.7—A video about the different types of link units	44
	Show Me Media 3.8—A video about how to block different types of ads	50
Chapter 4:	Adding Google AdSense for Search to Your Website
	Show Me Media 4.1—A video about how AdSense for Search works	55
	Tell Me More Media 4.2—A discussion about why Google AdSense for Search makes sense for your site	56
	Show Me Media 4.3—A video about how to add a search box to my site	57
	Show Me Media 4.4—A video about how to have search results shown on your site	62
Chapter 5:	Adding AdSense for Feedsto Your Blog
	Tell Me More Media 5.1—A discussion about blogs	65
	Show Me Media 5.2—A video about how to activate AdSense	66
	Show Me Media 5.3—A video about how to place ads on my blog	68
	Show Me Media 5.4—A video about how to add advertising to my site feeds	72
Chapter 6:	Using AdSense for Mobile Content
	Tell Me More Media 6.1—A discussion about the mobile web	75
	Show Me Media 6.2—A video about how AdSense for mobile content works	75
	Show Me Media 6.3—A video about how to place AdSense ads on mobile pages	78
Chapter 7	Using AdSense for Domains
	Tell Me More Media 7.1—A discussion about domain parking	84
	Show Me Media 7.2—A video about how AdSense for domains work	85
	Show Me Media 7.3—A video about who uses AdSense for domains?	86
	Show Me Media 7.4—Another video about AdSense for domains	87
Chapter 8	Earning Sales Commissions from the Google Affiliate Network
	Tell Me More Media 8.1—A discussion about affiliate advertising	91
	Show Me Media 8.2—A video about how to apply for advertiser programs	95
	Show Me Media 8.3—A video about activating affiliate network ads	96
Chapter 9	Monitoring Your AdSense Performance
	Show Me Media 9.1—A video about how to display overview information	103
	Show Me Media 9.2—A video about how to create quick reports	105
	Show Me Media 9.3—A video about how to create custom AdSense reports	108
	Tell Me More Media 9.4—A discussion about web analytics	110
	Show Me Media 9.5—A video about how to view AdSense information in Google Analytics	111
Chapter 10	Ten Tips for Increasing Your AdSense Revenue
	Show Me Media 10.1—A video about tips for increasing AdSense revenue	119
	Tell Me More Media 10.2—A discussion about site integrity versus AdSense revenue	120
	Show Me Media 10.3—A video about how to choose the best ad positioning	121
Chapter 11	Creating an Online Advertising Plan and Determining Your AdWords Budget
	Show Me Media 11.1—A video about how AdWords works	141
	Tell Me More Media 11.2—A discussion about how Google makes money	142
	Show Me Media 11.3—A video about how to get started developing an online marketing plan	143
Chapter 12	Creating Your AdWords Account
	Tell Me More Media 12.1—A discussion about why you should advertise your website	153
	Show Me Media 12.2—A video about how to sign up for AdWords	155
	Show Me Media 12.3—A video about the AdWords site	158
Chapter 13	Creating Your First AdWordsCampaign
	Show Me Media 13.1—A video about AdWords account structure	162
	Tell Me More Media 13.2—A discussion about demographics	165
	Show Me Media 13.3—A video about how to launch a campaign	173
	Show Me Media 13.4—A video about how to set up conversion tracking	176
	Show Me Media 13.5—A video about how to navigate the tabs of the AdWords site	177
Chapter 14	Creating Effective Ads
	Show Me Media 14.1—A video about how to create an ad group and ads	183
	Tell Me More Media 14.2—A discussion about what type of ad should you create?	184
	Show Me Media 14.3—A video about how to create an image ad	186
	Show Me Media 14.4—A video about how to create an animated image ad	190
	Show Me Media 14.5—A video about how to create mobile ads	191
	Show Me Media 14.6—A video about how to write effective text ads	192
Chapter 15	Bidding the Right Price
	Show Me Media 15.1—A video about the difference between manual and automatic bidding	196
	Show Me Media 15.2—A video about how to use the Traffic Simulator tool	200
	Show Me Media 15.3—A video about bidding strategies	200
	Tell Me More Media 15.4—A discussion about what’s the best bidding strategy?	204
Chapter 16	Choosing the Right Keywords
	Tell Me More Media 16.1—A discussion about keywords	206
	Show Me Media 16.2—A video about how to use Google’s Keyword Tool	208
	Show Me Media 16.3—A video about how to use the Search-Based Keyword Tool	210
	Show Me Media 16.4—A video about keyword matching	212
	Show Me Media 16.5—A video about how to diagnose keyword problems	215
Chapter 17	Maximizing Conversion with a Custom Landing Page
	Tell Me More Media 17.1—A discussion about landing pages	222
	Show Me Media 17.2—A video about how to create an effective landing page	224
	Show Me Media 17.3—A video about how landing and display pages differ	227
Chapter 18	Combining PPC Advertising with Search Engine Marketing
	Tell Me More Media 18.1—A discussion about search engine marketing	230
	Show Me Media 18.2—A video about search engine optimization	232
Chapter 19	Advertising on YouTube
	Tell Me More Media 19.1—A discussion about promoting on YouTube	241
	Show Me Media 19.2—A video about how to upload video to YouTube	246
	Show Me Media 19.3—A video about how to promote my videos on YouTube	246
	Show Me Media 19.4—A video about how to create a promoted videos campaign	251
	Show Me Media 19.5—A video about how to track the performance of promoted videos	252
	Show Me Media 19.6—A video about how to use AdWords to track video performance	254
Chapter 20	Monitoring Your Campaign’s Performance
	Show Me Media 20.1—A video about how to monitor AdWords data	255
	Show Me Media 20.2—A video about how to generate AdWords reports	266
	Show Me Media 20.3—A video about how to analyze AdWords data	267
	Tell Me More Media 20.4—A discussion about key metrics	270
Chapter 21	Dealing with Click Fraud
	Show Me Media 21.1—A video about click fraud	272
	Tell Me More Media 21.2—A discussion about click fraud	275
	Show Me Media 21.3—A video about how to submit a click fraud report	279
Chapter 22	Ten Tips for Improving Your AdWords Performance
	Show Me Media 22.1—A video about the top 10 AdWords tips	281
	Tell Me More Media 22.2—A discussion about writing ad copy	282