Creating Performance Reports

So far we’ve examined the raw data available for your AdWords campaigns, as displayed on the Campaigns tab. You can also generate a series of reports that slice and dice this data different ways. You access these reports by clicking the Reporting tab and clicking Reports from the drop-down menu.

This opens AdWords’ Report Center, shown in Figure 20.6. Any report you’ve previously created is listed here; click a report to re-display it.