16. Best Practices

In This Chapter Search Engine Optimization 238 Speeding Up Your Site 242 How to Write: Blogging Basics 245 Putting It All Together 246

A great-looking site is the perfect basis for a successful online presence, but to get the most out of your WordPress installation you’ll need a few tricks up your sleeve. This section will teach you about the basics of search engine optimization (SEO) and show you how to speed up WordPress by making informed plug-in choices and by using site caching. Finally, we’ll offer some pointers on how to write effectively for the Web.