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Google AdSense is actually seven products in one—AdSense for Content, Search, Feeds, Mobile, Domains, Video, and Games. We’ll look at each product individually.
The main component of the AdSense program, and the one you’re probably using, is dubbed AdSense for Content, or AFC. This is the product that puts ads on your web pages and then generates revenue whenever visitors click on the ad links. We’ll talk about AFC a lot throughout this book.
Google splits AFC ad revenue 68%/32% with host sites. That means that for every $100 generated by the ads running on your site, you get $68, while Google keeps $32. This split can be negotiated by large accounts.
Then there’s AdSense for Search (AFS), which lets you add a Google search box to your website or blog and make money from it. A search box is a good thing, in and of itself, because it keeps users on your site longer; they don’t have to leave your site to conduct a web search. It’s also nice in that it’s another way to generate revenues because you earn ad revenue when a visitor clicks through an ad on your site’s search results page.