7. Viewing AdSense’s New Performance Reports

In This Chapter

• Understanding AdSense Performance Reports

• Understanding Key Metrics

• Viewing Quick Reports

• Examining Individual Performance Reports

• Saving, Viewing, and Scheduling Custom Reports

You want to generate the most revenue from the ads you allow on your website, blog, or other content. To do that, you need to know how your current ads are performing—and why.

To that end, AdSense offers a variety of performance reports to help you track and analyze ad performance in a number of different ways. Smart webmasters use these reports not just to determine how much ad revenue they’re generating, but also to increase the amount of that revenue. That requires reading between the lines in these reports, analyzing why your current ads are performing as they are, and then fine-tuning your site so that you generate more click-throughs per ad.