Who Should Read This Book?

This book has been written to address a broad audience. I expect you will come back to it again and again as your SL knowledge increases. If you’re completely new to virtual worlds, this is a great place to start. Even if you’ve been in SL a long time, you will still learn a new thing or two. If you’re a graphics professional or game developer, it’s worth your time to learn a little bit about SL. SL or worlds like it will be key components in the future of your profession. Finally, if your interest in SL is purely professional, this is an essential guide to help you understand your target audience.

Those New to Virtual Worlds

The availability of broadband Internet and good graphics cards now make it possible for you, even if you are not a gamer, to get involved in virtual worlds, which are shaping the future of online communities in creative and even lucrative ways. This book reduces the barrier to entry for new SL residents. Chapters 1—4 will be particularly valuable to you.

Second Life Residents (Who Already Know the Basics)

Other books (at least as of this writing) have only scratched the SL surface. If you’ve been in SL for a while and are looking to take your knowledge to the next level or maybe learn a new skill like scripting, texturing, or animation, then this book is for you. Reviewers who have been in SL more than three years have all commented that they learned something new while reviewing this material. Chapters 7—10 will be particularly relevant.

If you’re getting involved in a relationship in SL and are trying to figure out how the social scene works, check out Chapter 5 on SL relationships. This chapter is uniquely nontechnical, yet the information in it is just as important to know about SL as that presented in the other chapters.

Graphics Professionals Learning About Second Life

Maybe you are a graphic artist, 3D modeler, texture artist, or game-level designer looking for the next big thing in your career. Chapters 6, 7, and 9 will unlock your ability to create your vision on the SL platform.

Corporate Marketing and Other Professionals

Whether you are taking your company into SL yourself or planning to use another firm, please read this book. It’s a small investment in time and money, and it provides you significant insight into SL’s culture and creativity. Learn about your audience before you jump in. Chapters 1 and 5 are great places to start.

Aspiring Second Life DJs, Musicians, Photographers, and Movie Makers

If you are a singer/songwriter looking to open up an international market of music lovers without leaving your home studio, you’ve come to the right place. I ended up with an entire chapter on the subjects of SL music, photography, and machinima because there was so much to say. This topic seriously needs a book of its own, but Chapter 11 is a great place to start with references where you can learn more.