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1.4. Who's in Second Life?

You've probably heard the news reports about companies like IBM and Dell claiming their territory in Second Life (as shown in Figure 1-6), but they wouldn't be there if tons of activity didn't already exist in the space. Big Business isn't alone in Second Life, so who else is in there with them?

Second Life residents are certainly early adopters. On the whole, they're the kind of people who feel the need to poke and prod at every new techy gizmo that comes along. Second Life statistics show that the average user is American and about 28 years of age. The population is split almost half between men and women.


  

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