Chapter 1. Understand Twitter

In so many ways, many people still don't get Twitter. Bring up Twitter at any casual or business gathering, and you're bound to start a lively conversation. Most of the time, nonusers flat out and emphatically proclaim, "I just don't get Twitter!" Others, who just view Twitter as a crude tool to broadcast your every action, curl their upper lips with the challenge, "Why should I waste my time with Twitter?" The more timid or truly curious befuddledly ask, "Just what the heck is Twitter?"

If you're among the curious, the first chapter of this book should satisfy your curiosity and then some. If you fall into the cynical, doubting Thomases (pun intended) or perplexed categories, be prepared to read beyond this first chapter to learn about and understand the true business value of Twitter.