Part IV: Expanding Blog Posts and Promoting Content

In this part ...

Writing content is part of a corporate blogging program — finding, promoting and engaging other influential bloggers and their audiences helps you accelerate the growth of your blog's authority, grow your readership, and build business results.

How to blog without writing is the focus of Chapter 10, equipping you with tools and tactics that allow you to maximize your blog content while minimizing your time writing.

Chapter 11 shows step-by-step instructions for promoting your blog and engaging the blogosphere. You find out about the benefits of syndicating your content with RSS, integrating your blog into social media to expand relationships, and promoting your blog via social bookmarking.