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Chapter 1: Exposing Your Content
Understanding the Three C's of the Social Web
Making It Easy for Users to Share Your Content
Determining Where You Need to Participate
Leveraging Twitter for Social-Media Success
Chapter 2: Creating a Social-Media Listening Hub
Exploring Reasons for a Social-Media Listening Hub
Exploring Different Listening Tools
Creating Your Own Personal Monitoring Mix
Editing the Dashboard to Create a Listening Post
Chapter 3: Understanding Analytics
Understanding the Importance of Analytics
Exploring the Options to Track Data
Understanding Key Analytics Terminology
Signing Up and Installing Google Analytics on Your WordPress Site