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In case you hadn’t noticed by now, the topics and sections of this book are more like a tapestry than a linear set of steps. Comments are for connecting with other bloggers, conversation, and inspiration. Linking isn’t just to improve your SEO standings, but also to show appreciation and give your readers more depth and insight.
The phenomena of Twitter/microblogging and FriendFeed/lifestreaming are no different. Both of these new classes of tools/services serve to connect, inspire, converse, and promote. One trick ponies they are not. As you might also expect, their rise is intertwined with both each other and social media overall. Let’s take a closer look at them both in terms of conversation and promotion.