Secrets for Selling and Promoting Your Items

We’ll start by presenting some practical sales and promotional strategies. Follow this advice to maximize your sales—and your final selling price!

Secret #1: Research Your Price

Don’t sell without doing your homework first; make sure that you know the true value of an item before you put it up for auction. Before you price your item, search for similar items in eBay’s closed auctions. What was the starting bid price? What was the final selling price? You should also research the price of similar items offline; sometimes you can get a feel for relative value if you compare your item to a newer version of the same. Be informed, and you won’t set the price too high or too low; you’ll set it just right.