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Chapter 21. Last Words

21. Last Words

While writing this book, my research and discussions with artists and other marketers kept bringing me back to the same conclusion. The key to using MySpace successfully to build your band’s or company’s exposure isn’t about how many glittery, sparkly baubles you can add to your profile or how well you can demonstrate your programming prowess. It’s about staying consistent and constantly looking for ways to market yourself on and off the service. The profile that sits dormant for months on end isn’t the one that draws the most interest. But the artist who takes the profile and works it, scouring the community for friends, business associates, and other collaborators, and pushes the profile to media and fans in the real world is the one who gets results. Marketing yourself is time-consuming. What if you met and bonded with another MySpace artist and got to tour with that artist? Wouldn’t it all have been worth it?

The only way to even get close to that point is to get out there, network, introduce yourself, find fans that fit your target, and keep applying what you know. It’s that consistency that brings results. Spend an hour every day focused on improving your profile, adding new content, announcing it to friends, sourcing new friends, and getting people to listen to your music and review it. Look for opportunities to draw people to your profile, from commenting on others’ YouTube videos with your MySpace tagline in the comment, to getting spins on Internet radio and inviting bloggers and podcasters to take a listen. For some artists, one day a week works best. But they do it every week and work it like a day job, or they focus that one hour a day on the task at hand.


  

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