Acknowledgements

It takes more than a pair of authors to write and publish a book. We would like to send our heartfelt thanks to the people who supported us throughout the process:

John’s wife, Christina, and his son, Nikolas, for being awesome. Thanks also to his Mom and Dad for teaching him what’s important.

Evan’s Mom and Dad, his sister, Becky, and his entire family for their encouragement and patience.

Virginia Ingram for setting us on our path and always encouraging us.

Omar Gallaga for his most excellent foreword and support.

Michael Nolan for believing in the value of our book and helping us make it happen.

Margaret Anderson for her guidance as our development editor.

Nathan Dosch for his expert legal review.

Nancy Aldrich-Ruenzel and the entire Peachpit staff for bringing the book to life.

Rich Evers for providing the introductions that made this book possible.

Hugh Forrest and the SXSW staff for helping us bring this issue to a larger stage.

Jim Doughty for lending his mastery of words to our title.

Paul Smith for supporting us and having a most generic name to use (or abuse) as an example.

Bruce DeBoer and Britt Brown for their photographic talents.

Babatola Oguntoyinbo for listening to Evan’s rants from time to time.

John Ellsworth and family for their enthusiasm.

John’s Uncle Grant for sharing his letters with the world.

Matt Haughey for sharing more about Brad Graham’s wonderful story.

Our employer, Capstrat, for surrounding us with smart, talented people.

...and to the countless other friends and family members who provided encouragement and didn’t mind us talking about death all the time.

Thanks again,

John and Evan