Creating and Managing a Page

If you’re the official representative of a business, organization, or public figure, you can set up a Page in Facebook. Before you get started, take time to gather all the elements you need and save yourself some effort. Here are a few things you’ll need:

• A name for the Page. The name you choose cannot be changed later—it’s permanent (unless the Page is deleted entirely).

• A photo to act as the Page’s profile picture.

• Information about the company, organization, or public figure. Information may include contact information, address, background story, company history, and so on.

• Content, such as pictures for a photo gallery or video clips, or content generated by apps.

• Choose a category, such as a local business, brand or product, or public figure. Facebook offers six main categories. Within each of these main categories are subcategories for defining exactly what kind of organization you represent, such as a grocery store or travel agency, actor or comedian, and so on. The category you choose has everything to do with how the Page is indexed on Facebook. It might help to research other Pages to see how they are categorized before attempting to create your own Page.