Publishing Content to Google+

The center point for all interaction on Google+ is content. With over 100 million Google+ members, you can bet that at any given moment someone is sharing information on the network that was heard, created, read, or seen (Figure 6.1). Although I discussed the importance of sharing other Google+ members’ content with your followers in Chapter 5, nothing beats creating your own posts for others to engage with. Sharing a very popular post that is being passed around the network is not nearly the same as being the original creator of the post that is being shared. If your goal is to build a following and establish yourself as a photographer on Google+, sharing your own content is key.

Figure 6.1 When you create your own content, you allow more people the opportunity to engage and interact with you. Jay Patel received 114 +1’s, 10 shares, and 47 comments from this post that he created and published.