The Importance of Google+ Hangouts

In Chapter 2 I talked about the importance of consistency in the messages and images you publish, and of personal interaction as well. As digital technology continues to become more ingrained in our everyday lives, the value of interacting with individuals on a more personal level will only increase, especially for those running businesses. With Google+ you have the ability to interact with millions of other individuals across the globe who share in your passions and interests. Using hangouts, you can bring live interaction back to social networking (Figure 8.1).

Figure 8.1 Google+ Hangouts gives you the ability to talk, share, and collaborate with various individuals worldwide. You can jump into a hangout to talk with potential clients, collaborate on a project with some of your fellow employees, or just share your experiences with other Google+ users.