Multimedia

When I say, “business blog,” you might not automatically think “multimedia rich,” but that’s selling the potential of these blogs short. There are hundreds of easy ways to pull in pictures, audio, and video that not only liven up your posts, but also help make your point. I’m going to look at multimedia from the standpoint of busy business people whose job isn’t to shoot video, take pictures, or record podcasts all day. I take a simple, pragmatic approach to multimedia, so don’t worry about me telling you to turn an office into a recording studio. Adding pictures to illustrate a point or show off a product is obvious, but what about video and podcasts? As you get more and more into blogging, you might feel the desire to record a podcast or....