11.2. Putting Your Best Face Forward

Businesses can use Twitter to talk to their customers and potential customers, and generally increase brand recognition. Given that Twitter has so many potential uses that are so diverse, how can you get started?

You can probably guess that your profile is your business's face on Twitter. Even though many people use Twitter through a service on their phone or desktop, rather than through the Web page itself, assume that most everyone will at least look at your Profile page — if not the Web URL that you provide within that profile — before deciding whether or not to follow what you're doing on Twitter.