10.2. Developing Your Story on Twitter

From a traditional marketing standpoint, advertising and design are created to tell a story. Every brand from here to Timbuktu (they did a great job at brand development) is around to tell a story. The end goal is that the story will be told over and over again until the masses know about the brand.

Your story is the lifeblood of your brand. There are some fine points to creating your story, and no, you are not going to write an autobiography (unless that is what you are trying to sell by using Twitter). The following sections delve into how you tell your story.