1.1. Understanding How Twitter Works

Twitter is a social network that gives you the ability to post messages of 140 characters or less. Because Twitter is a network with members throughout the world, when you send out a message, Charles in London and Mary in California can read it at the same time. Imagine the possibilities for your business!

If you understand the concept of sending a text message from phone to phone, you can pick up Twitter easily. The same rules that apply to texting also apply to the world of Twitter, with one exception: On Twitter, you're limited to 140 characters to communicate a concrete thought.