11.4. Promoting Your Content Through Discussion

This section deviates from the Twitter topic a little bit and touches on another area that goes hand-in-hand with Twitter: blogging. Because Twitter is also called micro-blogging, it's only appropriate that I discuss them together.

Blogging offers you a great way to allow other people to read your ideas so that you can establish yourself as an expert in that industry. You may find blogging especially useful in B2B (business-to-business) sales because you want to establish yourself as a solution to your customers' problems.