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Chapter 1. Sharing Your Thoughts, 140 Ch... > Businesses That Use Twitter

1.4. Businesses That Use Twitter

If individuals, community groups, and nonprofit groups can use Twitter (as we discuss in the preceding sections), businesses large and small can use it, too.


Discount airline JetBlue uses Twitter to advertise fare specials, put out weather alerts, and conduct customer service (http://twitter.com/jetblue). Coffee retailer Starbucks uses Twitter to connect with customers and spread company culture (http://twitter.com/starbucks), as does online shoe retailer Zappos.com (http://twitter.com/zappos). Early on, computer manufacturer Dell started a Twitter account (http://twitter.com/delloutlet) to promote special deals on returned equipment. It announced in December 2008 that its Twitter account has generated over a million dollars in revenue. Predictably, Dell now has many more accounts: www.dell.com/twitter.


  

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