Introduction

Although professionals have always acknowledged the value of networking, today’s economic climate makes developing a solid network even more critical. LinkedIn, the leading social networking site for professionals, is the ideal tool for maximizing the potential of an online network. LinkedIn has more than 40 million members worldwide, including executives from all Fortune 500 firms and President Barack Obama. A new member joins approximately every second.

It’s clear that today’s technology has forever changed the way people find a job, promote their business, foster strategic partnerships, and develop their professional networks. But technology is just the enabler. The fundamental concepts of professional networking remain the same both online and off. Building relationships through mutual connections and trust is the foundation of success on LinkedIn just as it is in the real world.