Media Table of Contents

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Chapter 1:	Introducing LinkedIn
	Tell Me More Media 1.1—The Power of LinkedIn	5
	Show Me Media 1.2—Signing Up for a LinkedIn Account	9
	Show Me Media 1.3—Exploring the LinkedIn Home Page	12
	Show Me Media 1.4—Navigating LinkedIn	15
Chapter 2:	Creating Your LinkedIn Profile
	Tell Me More Media 2.1—Creating a LinkedIn Profile That Generates Results	19
	Show Me Media 2.2—Creating a Basic LinkedIn Profile	21
	Show Me Media 2.3—Customizing Your Public Profile in LinkedIn	28
	Show Me Media 2.4—Adding Your Profile Photo	33
Chapter 3:	Developing Your LinkedIn Network
	Tell Me More Media 3.1—Developing Your LinkedIn Connection Strategy	35
	Show Me Media 3.2—Importing Your Webmail Contacts in LinkedIn	37
	Show Me Media 3.3—Connecting with People Not on LinkedIn	45
	Show Me Media 3.4—Responding to LinkedIn Connection Invitations	46
Chapter 4:	Customizing Your LinkedIn Experience
	Tell Me More Media 4.1—Customizing LinkedIn on the Account & Settings Page	53
	Show Me Media 4.2—Customizing Email Notification Settings in LinkedIn	55
	Show Me Media 4.3—Customizing Your Home Page Settings in LinkedIn	58
	Show Me Media 4.4—Subscribing to RSS Feeds in LinkedIn	59
Chapter 5:	Maintaining Your LinkedIn Profile
	Tell Me More Media 5.1—Keeping Your LinkedIn Profile Current	65
	Show Me Media 5.2—Posting an Update on LinkedIn	67
	Show Me Media 5.3—Updating Your LinkedIn Profile	71
	Show Me Media 5.4—Promoting Your Profile on the Web	72
Chapter 6:	Communicating with Your LinkedIn Network
	Tell Me More Media 6.1—The LinkedIn Network	77
	Show Me Media 6.2—Sending a Message in LinkedIn	83
	Show Me Media 6.3—Requesting Introductions in LinkedIn	89
	Show Me Media 6.4—Managing LinkedIn Introduction Requests	90
Chapter 7:	Searching for People on LinkedIn
	Tell Me More Media 7.1—Performing Quick Searches on LinkedIn	93
	Show Me Media 7.2—Searching for People on LinkedIn	95
	Show Me Media 7.3—Saving a People Search on LinkedIn	100
	Show Me Media 7.4—Using the LinkedIn Profile Organizer	102
Chapter 8:	Saving Time with LinkedIn Tools
	Tell Me More Media 8.1—LinkedIn Tools	108
	Show Me Media 8.2—Installing the LinkedIn Firefox Browser Toolbar	108
	Show Me Media 8.3—Creating an Email Signature	117
Chapter 9:	Searching for Jobs
	Tell Me More Media 9.1—Attracting Recruiters and Hiring Managers	124
	Show Me Media 9.2—Searching Job Postings	125
	Show Me Media 9.3—Performing an Advanced Job Search	127
	Show Me Media 9.4—Searching for Recruiters and Hiring Managers on LinkedIn	130
Chapter 10:	Managing LinkedIn Recommendations
	Tell Me More Media 10.1—LinkedIn Recommendations	133
	Show Me Media 10.2—Requesting Recommendations on LinkedIn	134
	Show Me Media 10.3—Responding to Recommendation Requests on LinkedIn	137
	Show Me Media 10.4—Making Recommendations on LinkedIn	141
Chapter 11:	Recruiting Job Candidates
	Tell Me More Media 11.1—LinkedIn’s Recruitment Options	146
	Show Me Media 11.2—Posting a Job on LinkedIn	146
	Show Me Media 11.3—Purchasing LinkedIn Job Credits	150
Chapter 12:	Enhancing Your Profile with LinkedIn Applications
	Tell Me More Media 12.1—Choosing the Right Applications	156
	Show Me Media 12.2—Adding LinkedIn Applications	157
	Show Me Media 12.3—Creating a Free LinkedIn Poll	166
	Show Me Media 12.4—Adding the WordPress Application	177
	Show Me Media 12.5—Adding and Managing LinkedIn Events	178
Chapter 13:	Participating in LinkedIn Groups
	Tell Me More Media 13.1—LinkedIn Groups	181
	Show Me Media 13.2—Joining LinkedIn Groups	182
	Show Me Media 13.3—Starting a Discussion in a LinkedIn Group	191
	Show Me Media 13.4—Posting News Articles to LinkedIn Groups	194
Chapter 14:	Using LinkedIn Answers
	Tell Me More Media 14.1—Using LinkedIn Answers	203
	Show Me Media 14.2—Searching LinkedIn Answers by Keyword	207
	Show Me Media 14.3—Answering Questions on LinkedIn	208
	Show Me Media 14.4—Asking Questions on LinkedIn Answers	212
Chapter 15:	Using LinkedIn Service Providers
	Tell Me More Media 15.1—LinkedIn Service Providers	218
	Show Me Media 15.2—Searching for Service Providers	218
	Show Me Media 15.3—Recommending a Service Provider on LinkedIn	220
	Show Me Media 15.4—Requesting a LinkedIn Service Provider Recommendation	223
Chapter 16:	Creating a Company Profile
	Tell Me More Media 16.1—LinkedIn Company Profiles	227
	Show Me Media 16.2—Searching for Company Profiles by Keyword	231
	Show Me Media 16.3—Adding a Company Profile in LinkedIn	232
Chapter 17:	Advertising on LinkedIn
	Tell Me More Media 17.1—LinkedIn Advertising Opportunities	237
	Show Me Media 17.2—Creating a LinkedIn DirectAd	239