Selling Coaching Programs and Consulting

First, we need to agree on what we mean by coach or consultant. Essentially, a coach or consultant gives guidance and advice to customers who need it. A key difference is: While a consultant is essentially being paid to give answers and advice, a coach might not always provide direct answers, but instead prod the client into taking action and ask questions that help the customer come up with their own answers.

I didn’t set out to be a consultant. When I got started as a coach and as a consultant, it was through customer demand. People wanted answers about how to do certain things, or help with their problems, and they were willing to pay for the service. Eventually though I put together a step-by-step system that became my coaching program.