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Chapter 2: Niche Blogging > 10 Reasons Why Niche Blogs Are Successful

10 Reasons Why Niche Blogs Are Successful

Although it is not impossible to build a successful blog by blogging on a wide array of topics, the majority of profitable blogs that I’ve observed target a defined niche.

Look at the top blogs that you read regularly and you’ll find that the majority of them have a defined niche. Some niches are wider than others, but in nearly all cases they’ve carved out a niche for themselves.

Here are a few of the many reasons why choosing a niche is important for building a successful blog:

  • Loyal readers—Niche blogs tend to develop a loyal readership because readers know that when they log in to a blog, they’ll get relevant information on topics that they have an interest in, rather than random posts on topics that they have no desire to read.

  

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